Welcome to The Lipsitz Team’s Website at L&M Financial

Our goal is introduce you to our team and our approach to helping you achieve your life and financial goals.
Our team works to design and implement retirement income and wealth preservation strategies and provide an elite standard of service for a select group of people – helping you work toward a comfortable, life-long retirement with a steady predictable lifetime income, and to identify and manage retirement risks.

Here’s what you’ll find on our site:
Our individual bios, so you can learn more about how we can help and establish a personal relationship with us
Easy access to market performance data
Financial tools including newsletter articles, calculators, research reports, and more
Call us today and we will help you plan for the future!
(716) 839-1234

Joseph Lipsitz
Financial Advisor, CFP, CPA


Joseph has been affiliated with L&M since 2009 and is a Registered Representative with Securities America, Inc. He is also a Certified Financial Planner (CFP) and works with federal and postal employees, individuals and families, and school district employees, providing a variety of financial planning services, including retirement planning and insurance solutions. With a background as a Certified Public Accountant (CPA), he also focuses on developing tax minimization strategies for his clients and specializes in federal employee benefits.

Bachelor of Science in Accounting, Robert E. Cook Honors College at Indiana University of Pennsylvania, 2007
Highest Graduating GPA – Accounting Department (May 2007)
Summa cum laude

What Inspires Me: Warren Buffett said "Someone is sitting in the shade today because someone planted a tree a long time ago." I'm inspired by my grandfather's vision for our clients and our business from the day he founded L&M in 1972. I'm inspired by my father's leadership in imagining L&M as the last financial advisors our clients would ever need, and by his execution in providing a level of service that my Grandpa says he never imagined and still cannot believe. I'm inspired to continue the L&M legacy as a home for our client families and employees.

Meet the Team


Rose Rath

Executive Assistant to the President

(716) 839-1234, ext. 246
Rose has been working with Gregg and L&M since 1993 and brings a wealth of knowledge and 35 years experience in the financial services and related industries to the team. Rose is a client liaison; dedicated to providing elite customer service and assistance to existing clients, as well as helping new clients navigate through the transition and onboarding process. She enjoys coordinating client events, seminars, and the marketing aspects of her role. Rose holds FINRA Series 6 and 63 licenses, as well as a New York State Life, Accident, and Health Insurance license and is a Notary Public.

Cathy LaPenna

Administrative Assistant

(716) 839-1234, ext. 273
Cathy joined The Lipsitz Team in 2007, after serving as office manager for a local tennis and fitness club that she and her husband owned for 14 years. She provides valuable administrative and organizational support to the team and is also dedicated to providing outstanding customer service. Cathy holds a FINRA Series 6 license.

Daniel Lipsitz

Financial Advisor, Series 6, 63

(716) 839-1234, ext. 231

Daniel Lipsitz has been affiliated with L&M since 2005 and is a Registered Representative with Securities America, Inc. having obtained FINRA Series 6 and 63 licenses.
With a focus on business owners and professionals interested in estate planning and financial planning, he develops plans to help clients work toward their financial goals. This includes working to minimize risk and create income streams that are designed with the goal of lasting through a retirement and leaving remaining assets to beneficiaries in the most tax efficient manner possible. In addition to retirement planning, he also specializes in life insurance planning.


Max Lipsitz

Financial Advisor, Series 7, 66

(716) 839-1234, ext. 221
Max Lipsitz joined L&M and The Lipsitz Team in 2013. He is a Registered Representative with Securities America, Inc., as well as an Investment Advisor Representative with Securities America Advisors, Inc. He holds FINRA Series 7 and Series 66 licenses and Life, Accident, and Health Insurance licenses in New York. Before working at L&M, Max spent four years living in Europe and Puerto Rico, while pursuing a professional volleyball career with his wife, Blair. What Inspires Me: My grandfather, Russ, founded L&M in 1972 and my father, Gregg, was CEO for many years. I feel a unique sense of responsibility and pride in being part of the 3rd generation of Lipsitz to be involved with L&M. We are so fortunate to be surrounded by a great group of people who work hard every day to build on the successes that Russ and Gregg have established.

More Information

Interested in The Lipsitz Team’s services?
Whether you’re an existing client and you want to schedule a review, or a prospective client interested in learning more, simply give us a call or complete the form below. We look forward to hearing from you!

L&M Financial
3820 Sheridan Drive
Amherst, NY 14226
ph (716) 839-1234
fax (716) 839-3811